Zlín

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web: www.zlin.eu/

Zlín is a city in southeastern Moravia in the Czech Republic, the seat of the Zlín Region, on the Dřevnice River. The development of the modern city is closely connected to the Bata Shoes company and its social scheme, developed after the First World War. From 1949 to 1990, the city was renamed Gottwaldov.HistoryThe first record of Zlín dates back to 1322, when it served as a craft guild center for the surrounding area of Moravian Wallachia. Zlín became a town in 1397. During the thirty years war, the residents of Zlín, along with people from the whole Wallachian region, led an uprising against the Habsburg monarchy.Until the late 19th century, the town did not differ much from other settlements in the surrounding area, with the population not surpassing 3,000. Though historically associated with Moravian Wallachia, Zlín stands at the corner of three historical Moravian cultural regions; Moravian Wallachia, Moravian Slovakia and Hanakia.Zlín and Tomáš Baťa (1894–1932)The town grew rapidly after Tomáš Baťa founded a shoe factory there in 1894 when the population was approximately 3,000 inhabitants. Baťa's factory supplied the Austro-Hungarian army in World War I as the region was part of the Austro-Hungarian empire. Due to the remarkable economic growth of the company and the increasing prosperity of its workers, Baťa himself was elected mayor of Zlín in 1923.